video push
Monetization Platform Website Characterization and UX/UI Design
Overview
I led the characterization and UX/UI design of a website for a new platform enabling app owners to monetize their apps through video advertisements in PUSH notifications. The project emphasized a user-centric design approach, ensuring integrative visibility for the platform. My role involved understanding the platform owner’s branding goals and designing an engaging user experience for both desktop and mobile interfaces.
Role
As the UX/UI designer, I collaborated closely with the platform owner to characterize the brand’s presentation to the target audience. The design process involved drawing inspiration from similar platforms, crafting a unique identity, and presenting the design iteratively to the platform owner and developers.
Tools and Technologies Used
The design process was executed using Figma, facilitating seamless collaboration and real-time feedback.
Design and Development Process
Branding Characterization:
Worked closely with the platform owner to understand their branding goals and define how they wanted to be perceived by the target audience.
User-Centric Design:
Emphasized a user-centric approach, ensuring that the design catered to the needs and expectations of app owners interested in monetization.
Inspiration Gathering:
Studied platforms with similar concepts to gather inspiration, understanding how they presented themselves and identifying unique aspects to incorporate into the new design.
Unique Design Creation:
Leveraged the gathered inspiration to bring a unique design concept to the platform. Ensured that the design not only met industry standards but also stood out in spirit.
Desktop Design Iterations:
Initiated the design process with desktop design iterations, receiving feedback and making necessary adjustments. This phase aimed to establish the core design elements.
Mobile Design Emphasis:
After desktop design approval, continued with mobile design to underscore the importance of a seamless and engaging user experience on both desktop and mobile devices.
Collaboration with Developers:
Worked closely with developers and the platform owner throughout the design process, ensuring that the vision translated effectively into the final product.
Implementation
The collaborative design process, including iterative feedback sessions with the platform owner and developers, resulted in a website that effectively communicated the platform’s value and provided an engaging user experience on both desktop and mobile interfaces.
Results
The website successfully introduces the monetization platform, emphasizing its unique offerings through PUSH notification video advertisements. The integrative visibility and user-centric design contribute to a compelling online presence.
Key Takeaways
The website successfully introduces the monetization platform, emphasizing its unique offerings through PUSH notification video advertisements. The integrative visibility and user-centric design contribute to a compelling online presence.
Conclusion
