Integrated Dashboard and Website Development for Podcast Monetization
Client
SonicSignal
Expertise
UXUI, Development
About project
A Unified Approach to Enhance User Engagement and Monetization
In tandem with developing a dynamic ad dashboard tailored for podcasters, I undertook the design of a compelling website to effectively communicate the platform’s benefits to the target audience. This included crafting a visually engaging interface and creating a seamless user experience to attract potential users and investors. The goal was to create a cohesive and integrated online presence that enhances both user engagement and monetization opportunities.
My Role
Dual Responsibility in Design and Development
Role: Bridging Design and Development for a Cohesive Platform
Simultaneously, I managed both the design and development of a captivating website and the dynamic ad dashboard for podcasters. The website aimed to effectively communicate the platform’s benefits using a visually engaging interface and seamless user experience. The dashboard was designed to optimize monetization through dynamic advertisements, allowing for non-permanent ad placements that users can switch or update for each episode. Development was executed using WordPress Elementor, adding a dynamic and interactive layer to the design.
Tools and Technologies Used
Tools and Technologies: Leveraging Advanced Tools for Optimal Results
Design: Figma
Development: WordPress Elementor & CSS & HTML
Problem Statement:
Addressing Aesthetic and Functional Needs
Problem Statement: Creating a User-Friendly and Visually Appealing Platform
The challenge was to create a website that not only aesthetically represented the platform but also effectively communicated its functionalities, benefits, and the value it brings to podcasters. Additionally, the dashboard needed to be user-friendly, enabling podcasters to manage and update their ad content easily without altering the core podcast episodes. Integrating dynamic and interactive features to enhance user engagement was a crucial component of the project.
Solutions
Detailed Planning and Iterative Design
Solution: From Concept to Completion with a User-Centric Approach
Our approach began with detailed user flows for each persona, defining the ideal journey within the dashboard and the website. This laid the foundation for a rough screen design, which underwent thorough scrutiny and received approval from stakeholders. We then delved into the UI design phase, culminating in a polished result that met the project objectives. The dynamic elements implemented using WordPress Elementor contributed to a compelling online presence.
