PR Digital Platform




UXUI, Development

About project

Revolutionizing SEO for Small and Medium Businesses

Prunee is a PR Digital project aimed at revolutionizing the SEO landscape for small and medium businesses through the power of natural backlinks. By strategically placing high-quality backlinks on authoritative domains, Prunee enhances brand visibility and credibility in the digital realm. The project targets business owners looking to boost their online presence with genuine, impactful SEO strategies.


As a UXUI designer, I was responsible for shaping the branding, characterization, and design of the Prunee website. My goal was to create a visually appealing, user-friendly platform that effectively communicates Prunee's mission, vision, and services to potential clients.

Tools and Technologies Used

Primary Tool: Figma

Figma facilitated collaborative design, real-time feedback, and seamless iteration, ensuring a cohesive and user-friendly interface for Prunee.

The Challenge

Balancing Aesthetics and Functionality

The primary challenge was to create an engaging, visually appealing interface while ensuring accessibility and usability for a diverse user base. Additionally, the design needed to effectively communicate the value of natural backlinks and Prunee’s unique offerings.

User Story

Understanding Dual Needs

As a UXUI designer at Prunee, my journey began with understanding the dual needs of the business owners and consumers. Through collaborative discussions with stakeholders, I delved into the intricacies of the PR Digital model, focusing on the unique value proposition of establishing direct communication channels between businesses and their customers.

Persona Identification

* Identified key personas: Included business owners seeking customer engagement tools and consumers searching for product updates.

* Conducted research: User interviews to understand the specific needs and pain points of these personas.

Design Implementation

* Interactive design elements: Worked on incorporating interactive design elements to enhance the user experience, ensuring that the interface was not only visually appealing but also engaging for both business owners and consumers.

* Wireframes and prototypes: Created wireframes and prototypes to visualize the application flow and gather feedback from stakeholders.

* Iterative refinement: Iteratively refined the designs based on user feedback and usability testing to ensure the final product met user expectations and business goals.


Comprehensive Design Approach

To address these challenges, we implemented comprehensive solutions focusing on branding, characterization, and design. This approach ensured a cohesive and engaging online presence for Prunee.


Modern logo: Developed a fresh, modern logo that encapsulates Prunee's innovative spirit.

Color palette and typography: Created a color palette and typography guidelines that convey professionalism and creativity.

Consistent brand voice: Established a consistent brand voice and visual style to be used across all marketing materials.


The results of the branding and design efforts were highly positive. Prunee's new website achieved significant improvements in brand identity, user experience, and the presentation of their services.

Enhanced Brand Identity: The new branding established a strong, cohesive identity that resonated with Prunee’s target audience.

Improved User Experience: The redesigned website provided a seamless, intuitive user experience, resulting in increased user engagement and lower bounce rates.

Showcased Expertise: The interactive portfolio effectively highlighted Prunee's diverse projects, attracting new clients and opportunities.

Positive Feedback: Received positive feedback from both the client and users, praising the modern design and ease of navigation.


User-centered design: Implemented a user-centered design approach to ensure the website is intuitive and easy to navigate.

Engaging homepage: Created a clean and engaging homepage with clear calls-to-action, showcasing Prunee’s unique selling points and latest projects.

Detailed service pages: Developed detailed service pages and an interactive portfolio section to showcase Prunee's expertise.

Blog integration: Integrated a blog for sharing industry insights and company news.

Intuitive contact page: Designed an intuitive contact page to facilitate communication with potential clients.