About project
Revolutionizing SEO for Small and Medium Businesses
Prunee is a PR Digital project aimed at revolutionizing the SEO landscape for small and medium businesses through the power of natural backlinks. By strategically placing high-quality backlinks on authoritative domains, Prunee enhances brand visibility and credibility in the digital realm. The project targets business owners looking to boost their online presence with genuine, impactful SEO strategies.
Role
As a UXUI designer, I was responsible for shaping the branding, characterization, and design of the Prunee website. My goal was to create a visually appealing, user-friendly platform that effectively communicates Prunee's mission, vision, and services to potential clients.
Tools and Technologies Used
Primary Tool: Figma
Figma facilitated collaborative design, real-time feedback, and seamless iteration, ensuring a cohesive and user-friendly interface for Prunee.
The Challenge
Balancing Aesthetics and Functionality
The primary challenge was to create an engaging, visually appealing interface while ensuring accessibility and usability for a diverse user base. Additionally, the design needed to effectively communicate the value of natural backlinks and Prunee’s unique offerings.
User Story
Understanding Dual Needs
As a UXUI designer at Prunee, my journey began with understanding the dual needs of the business owners and consumers. Through collaborative discussions with stakeholders, I delved into the intricacies of the PR Digital model, focusing on the unique value proposition of establishing direct communication channels between businesses and their customers.
Persona Identification
* Identified key personas: Included business owners seeking customer engagement tools and consumers searching for product updates.
* Conducted research: User interviews to understand the specific needs and pain points of these personas.
Design Implementation
* Interactive design elements: Worked on incorporating interactive design elements to enhance the user experience, ensuring that the interface was not only visually appealing but also engaging for both business owners and consumers.
* Wireframes and prototypes: Created wireframes and prototypes to visualize the application flow and gather feedback from stakeholders.
* Iterative refinement: Iteratively refined the designs based on user feedback and usability testing to ensure the final product met user expectations and business goals.
Solutions
Comprehensive Design Approach
To address these challenges, we implemented comprehensive solutions focusing on branding, characterization, and design. This approach ensured a cohesive and engaging online presence for Prunee.
