Web Design and Development Studio
Client
Bubble
Expertise
UX UI
About project
Bubble, a professional web design and development studio, sought to enhance its online presence through a complete rebranding and redesign of its website.
The goal was to create a modern, user-friendly site that effectively showcased their services and portfolio
My Role
I was responsible for the branding, characterization, and design of Bubble's new website.
My Role
I was responsible for the branding, characterization, and design of Bubble's new website.
Challenges
Bubble faced several challenges, including the need for a strong brand identity, improved user experience, and an effective presentation of their portfolio.
Brand Identity:
Developed a fresh, modern logo that encapsulates Bubble's innovative spirit.
Created a color palette and typography guidelines that convey professionalism and creativity.
Established a consistent brand voice and visual style to be used across all marketing materials.
User Experience:
The existing website was outdated and difficult to navigate.
Conducted in-depth research to understand Bubble's target audience and competitors.
Defined key user personas to guide the design process.
Identified core features and functionalities needed for the website to meet user needs and business goals.
Portfolio Presentation:
Bubble wanted to highlight its diverse portfolio in a visually appealing and easily accessible manner.
Developed an interactive portfolio section with high-quality images, project descriptions, and client testimonials.
Created detailed service pages with clear descriptions, benefits, and case studies to demonstrate expertise.
Implemented a blog for sharing industry insights, company news, and thought leadership content.
Designed an intuitive contact page with a user-friendly form and clear contact information.
Solutions
To address these challenges, we implemented comprehensive solutions focusing on branding, characterization, and design. This approach ensured a cohesive and engaging online presence for Bubble.
Branding
Developed a fresh, modern logo that encapsulates Bubble's innovative spirit.
Created a color palette and typography guidelines that convey professionalism and creativity.
Established a consistent brand voice and visual style to be used across all marketing materials.
Characterization
Conducted in-depth research to understand Bubble's target audience and competitors.
Defined key user personas to guide the design process.
Identified core features and functionalities needed for the website to meet user needs and business goals.
Website Design
Implemented a user-centered design approach to ensure the website is intuitive and easy to navigate.
Created a clean and engaging homepage with clear calls-to-action.
Developed detailed service pages and an interactive portfolio section to showcase Bubble's expertise.
Integrated a blog for sharing industry insights and company news.
Designed an intuitive contact page to facilitate communication with potential clients.
